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License to repeat: IT provider converts IPM software license into recurring revenue

Headquartered in Oregon, Elevate Technology Group engineers, implements and manages technology solutions to meet clients’ long-term visions and business plans. Serving nearly 150 sites, the organization’s proactive support model focuses on combining customer service with 24/7/365 IT Help Desk services, specializing in supporting environments with a low tolerance for downtime and those with users who require a VIP experience. Read how Elevate was able to monetize from Eaton Intelligent Power Manager (IPM) as a paid service. 

Summary

Challenge
Elevate sought to create a recurring revenue stream with Eaton Intelligent Power Manager (IPM) software but struggled with how to best build value around the solution. 
Solution
Results
Having offered IPM as a paid service for the past two years, Elevate has no problem proving the software’s worthiness to customers. 

Challenge: Converting IPM from a one-time license sale into recurring revenue

The ability to create a recurring revenue stream is a boon for any business, and Elevate sought to accomplish just that using Eaton Intelligent Power Manager (IPM). Although they initially included the service of IPM to manage the software for clients who purchased an uninterruptible power system (UPS), the firm saw an opportunity to monetize from it. How to best build value around the solution was the company’s biggest hurdle. 

“Originally, we wondered why in the world we would charge people a monthly fee for this? Now there’s absolutely no way we would give it away for free because it’s such a huge value.”

Geoff Turner, Elevate CEO

Solution: Giving customers peace of mind through intelligence and uptime

By working with Eaton, Elevate was able to clearly demonstrate the numerous benefits of a software service that maintains, monitors and manages power environments, thereby removing those responsibilities from a customer’s workload. The company credits Eaton’s Partner Development team for being instrumental in helping flush out the software’s merit in a manner that showcased the value to customers.

Elevate relies on the innovative software solution to remotely monitor, manage and control the devices throughout its customers’ networks. Because IPM provides all of the tools to oversee power equipment in both physical or virtual environments, the firm is able to assure system uptime and data integrity for clients. 

“Power is a commodity now, and by having intelligence around that, it enables you to provide a better service in everything else you do.”

Geoff Turner, Elevate CEO
Eaton Intelligent Power Manager (IPM) for UPS and PDU power management
By gaining a comprehensive and real-time view of network conditions, Elevate is able to assess all of the information IPM provides through its extensive reporting capabilities ── from alerts of power quality abnormalities, including low power factor, voltage variations, frequency variations, and surges, to firmware updates and security requirements. In addition, one of the critical functions that Elevate provides through the monitoring service is ensuring that clients remain safe from today’s ever-escalating security threats.

“If the power is dirty, we know about it. If a device needs to reboot, we send a signal for it to reboot remotely. A lot of those things customers never think about. But if someone else is able to manage it for them, all of a sudden there is real value to it.”

Geoff Turner, Elevate CEO
eaton-elevate-ss-5px-ups.jpg

With the information gleaned from IPM, Elevate has proactively mitigated a variety of potential problems for customers, from tracing dramatic voltage fluctuations in one facility to bolstering productivity for another client whose location is vulnerable to early-morning outages. Most importantly, constantly monitoring the state of affairs on client networks has enabled the organization to resolve problems before a customer even knows there is an issue.

Not only is Elevate actively managing IPM service for numerous customers, but an estimated 60 percent of the organization’s client sites include UPSs that will need to be replaced within the next two years. The majority of UPSs that Elevate supplies to customers are Eaton 5 series, with clients occasionally requiring a 9 series model, as well as Eaton power distribution units (PDUs). Regardless of the network specifications, Eaton remains the choice for Elevate.

“We are able to say to our customers, ‘Wouldn’t it be nice to know if your power has gone out before your network goes down?' With IPM’s alerting and notifications, we are able to dispatch a field technician if power is lost to a facility in the middle of the night. So, when customers arrive at work the next morning, it is back on."

Geoff Turner, Elevate CEO

Results: With the Eaton solution, Elevate is now able to…

• Turn a one-time software license sale into recurring revenue
• Clearly communicate to clients the value of power monitoring as a service
• Proactively manage and monitor client networks using IPM
• Identify potential issues for clients before they become potentially devastating problems

Learn more about IPM

• Integration with IT industry leaders
• Reduce the risk of downtime
• Keep mission critical applications running with automated corrective actions
• Nutanix Ready, including Acropolis Hypervisor (AHV)

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